Facebook Content Creators: Who are They and What do They do?
Does Facebook Pay Content Creators?
It is surprising that a lot of people on Facebook do not know that Facebook pays some people they recognize as content creators.
A few months ago, Mark Zuckerberg made an exciting announcement on his Facebook post and on the Facebook content creator’s website. Part of the announcement reads,
we want to build the best platforms for millions of creators to make a living. So, we’re creating new programs to invest over $1 billion to reward creators for great content they create on Facebook and Instagram through 2023. Investing in creators isn’t new for us, but I’m excited to expand this work over time.” He concluded.
What this means is that you would get paid for doing the exact things you have been doing on Facebook over the years; only this time, you are expected to follow some laid down rules. And Facebook has decided to invest over $1 Billion for it!
Who is a Facebook Content Creator?
A Facebook Content Creator creates content using Facebook page as a platform, more explicitly utilizing Facebook Creator Studio. A Facebook content creator does everything content creators in other platforms do only that they use Facebook to deliver their content and reach their content audience.
Over the years, Facebook was only identifying mainly the creators of video content. This explains why they have more tools for monetizing video content than any other content types. However, in recent time, they have introduced the instant article monetization tool for monetizing written content and there is also the brand collabo tool for image content.
Is Everyone On Facebook A Content Creator?
A simple answer is no.
You might be wondering; everyone uploads content on Facebook! So why aren’t they called content creators?
There is a considerable difference between a Facebook user, that is anyone who uses Facebook and a content creator, one who runs a Facebook page or group, has a niche or create targeted content and is making money out of the followers.
Many people think that everyone on Facebook is a content creator, but that’s not the case. If all you do is post your opinion about something on Facebook using your Facebook profile, you’re not a Facebook content creator but a Facebook User.
However, if you are creating content, targeting a specific audience, using the required tools, and you are monetizing it, then yes, you’re a Facebook content creator.
How to Become a Facebook Content Creator?
The core ingredient many individuals miss out on is the Facebook Creator Studio. It is an app, a part solely dedicated to Facebook content creators, working for content creation and management. Still, once you do and get a hand on it, you’ll be able to work more effectively and efficiently, and Facebook provides tons of options for its creators through the creator studio.
If you are a new creator, head over to Facebook.com/creator studio, using a laptop or desktop computer. You will get a better feel of this tool with a computer than a phone. From there, create a page and start uploading content. You can read more about content and the types of content you can create in this article.
However, if you already have a page or pages and you already not in tune with the creator’s studio, sign up today, you’ll be intrigued by what you are missing out on!
It has many features such as scheduling, uploading, monitoring, tracking, publishing, and much more! Facebook also gives a step-by-step guide for learning the platform and excelling as a content creator. This is also where you find the monetization eligibilty of your page or pages.
Note this: Facebook only monetizes pages.
If you have a goal of leveraging any of the Facebook monetization tools, just run a page.
What Kind of Content Should a Facebook Creator Create to Qualify as Facebook Content Creator?
Though Facebook lays more emphasis on Video content, content creators on Facebook can create written content, image content and even audio content. Going by the last announcement by Facebook, they now have tools that can monetize all content types. You will find the different monetization tools on the creator studio.
You must note: Number one criteria for Facebook to monetize your page is that every content on your page, must be uniquely yours. Or, you must have taken part in creating it or have the permission from the original owner to publish it on your page.
The discussion has ended. I like to think that you got value and you got adequate information about what you were looking for. It is important to remember that knowledge alone is not enough if you do not use it. By not using the knowledge you have, you are wasting it. In the same way, if you want to become a Facebook content creator, then do it without a second thought.
The journey is arduous when you start, but it becomes easy and a part of daily life once you are on that path. Now is the time to take action and achieve your dream of becoming a successful content creator. Take the journey!
So what are you waiting for? Start brainstorming ideas!